MA - Master of Arts
Advertising Design (Non-Industrial)
Advertising and Design provides you with an excellent opportunity to develop skills in design and visual communications whilst allowing you to aquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising. Taught by the School of Design and Leeds University Business School one of the world’s top 100 business schools you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques. At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers. You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.
You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs. You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies. Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and consider how compelling text within an advertising concept can influence consumers. You will also have the chance to present your ideas in our feedback sessions which simulate the professional environment of client pitches and presentations. This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector. You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.
Students need a bachelor degree with a 2:1 (hons) or equivalent qualification. In exceptional circumstances we may also consider people who don’t have a degree, but do have relevant work experience.