MA - Master of Arts
Marketing / Pr Fashion Design Fashion Retailing
This course has been developed in consultation with leading fashion retailers and represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. You'll engage with a unique blend of numerical management skills, master analytical tools and customer marketing techniques in order to understand and shape global retail operations.
The course structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.
The School of Design has excellent facilities to enhance teaching and research. We recently invested over £4 million in new laboratories, exhibition areas and student spaces, as well as new facilities with the latest technology for weaving, knitting, digital printing, coloration and colour communication. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac as well as computer-aided deign (CAD) software.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.
Learning and teaching
This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.
You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.
Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.
The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.
Students need a bachelor degree with a 2:1 (hons) or equivalent qualification. In exceptional circumstances we may also consider people who don’t have a degree, but do have relevant work experience.