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Key information

Qualification type

MA - Master of Arts

Subject areas

Advertising Communication / Media

Course type


Course Summary

This course is for you if you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society. The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

You will be assessed through analysis of advertising campaigns, production and presentation of a creative brief, essays, research methods assignments, etc. You will also complete a research-based dissertation of 10-12,000 words on a topic of your choice, for which you will carry out extensive independent research under the direction of your supervisor.

On completion of this course some of the key career destinations include advertising agencies, advertising research institutes, companies, as well as international media outlets, news agencies, government departments (e.g. publicity, education, health) and PR agencies, amongst others.

Different course options

Study mode

Full time


1 year

Start date



This module engages with the major controversies surrounding advertising in contemporary society, and you'll be analysing the theory behind them, then applying them to advertising texts and campaigns. You'll be critically evaluating commercial and non-profit advertising case studies to understand their socio-cultural relevance in relation to existing cultural theories. By critiquing advertising we can better understand ourselves and society, as well as identify, recognise and analyse ideologies that are present within our culture. You'll be carrying out theory informed research on various advertising related topics of your choosing to deepen your understanding of this field.
MN7360 Principles and Practice of Marketing (Collaborative Programmes) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need 2:1 degree in a relevant subject, or an equivalent professional qualification. Special consideration to given to applicants who have significant work experience in a relevant field.

University information

As a top 25 UK University, Leicester has always been home to the great minds; academics, researchers and students who aren’t afraid to challenge the status quo, advance new practices, and develop a fresh way of thinking. Through the ground-breaking research of their experts, you will tackle the emerging social, economic, political and scientific issues head on and set the agenda where others simply follow. At Leicester, students aren’t...more

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