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International Marketing MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

This course is for you if you are interested in contemporary international marketing, and are enthusiastic about working in any inter-cultural context. The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation. Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.

Different course options

Study mode

Full time


1 year

Start date



Marketing is a vital role within successful organisations, ranging from advertising and many other promotional techniques through to strategising and market research. This definitive marketing module considers key concepts of marketing and how these relate to contemporary practice to prepare you for careers in this rapidly changing field. The module covers traditional approaches such as the marketing mix, segmentation, targeting and positioning, as well as contemporary issues including digital marketing and sustainability. This module belongs to semester one.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need a good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

University information

As a top 25 UK University, Leicester has always been home to the great minds; academics, researchers and students who aren't afraid to challenge the status quo, advance new practices, and develop a fresh way of thinking. Through the ground-breaking research of their experts, you will tackle the emerging social, economic, political and scientific issues head on and set the agenda where others simply follow. At Leicester, students aren't...more

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