Full time
1 year
23-SEP-24
MA - Master of Arts
Public Relations Media Relations Communication / Media Film / Video / Television Production
Taught
Course description
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
Teaching and learning
You will be taught by a combination of lectures, seminars and tutorials where you will be given the opportunity to discuss and clarify ideas.
Assessment is by means of essays, case studies, research methods assignments, oral presentations, and a dissertation.
Careers and employability
This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.
Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.
For this course (per year)
£9,300
For this course (per year)
£21,400
Students need to have 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field.
The University of Leicester has a distinguished history of excellence in education for more than a hundred years. It has been a crucible in which great minds and mentors have come together to break new ground, develop fresh ideas and invent useful methods of understanding our world. Research has always been a driving force behind the university’s success, and Leicester’s postgraduate community engages with some of the most significant social,...more
Distance without attendance | 24 months | APR-24