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Different course options

Study mode

Online

Duration

30 months

Start date

21-MAY-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Marketing

Course type

Taught

Course Summary

Programme Description

Gain the specialist knowledge and professional skills to become a digital marketing professional operating within the evolving business environment with this fully online, part-time Digital Marketing MSc from the University of Liverpool.

Digital marketing has revolutionised the global business landscape, reinvigorating marketing processes and creating an exciting, fast paced and competitive marketing environment. This programme explores the role of digital marketing alongside existing marketing concepts and theories and considers how these functions within the wider organisational strategy. The curriculum explores the essential aspects of digital marketing including consumer behaviour, digital communications, social medial marketing, and branding, and underpins this by enhancing your core business skills and understanding, including leadership, data and financial management, business ethics and sustainability, tailoring them to meet the needs of digital marketing practice.

An Executive Scholarship of 15% is available for the full master's award for our remaining intakes in the 2023/24 academic year.

Is this the right course for you?

This programme will provide you with an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings. During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.

Through this programme, you will:

  • Learn in a high-quality education and learning environment. The programme provides a comprehensive and high-level of education from an elite AACSB, EQUIS and AMBA accredited management school. Research-lead teaching will help to enhance your specialist knowledge, supported by a supportive and engaging online learning environment.
  • Collaborate with other students around the world. You will have to opportunity to study in and global virtual cohorts, mirroring the diverse digital work environment and allowing you to develop the skills necessary for a digital marketing career within the real-world context of contemporary organisations.
  • Achieve your personal goals by linking theory to practice. All assessment has been developed to incorporate the key principles of authenticity and critical reflection to help you to link theory to practice and achieve your personal goals.
  • Develop your skills and knowledge to become a highly effective digital marketing professional. You will graduate from this programme with the ability to be a highly effective digital marketing professional. You will be able to positively influence your organisation by implementing the knowledge and skills gained from your studies.

Enhance your career opportunities

After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position. Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice.

Modules

Brand Creation and Management (15 Credits)
Digital Marketing Strategy and Practice (15 Credits)
Becoming a Leader (15 Credits)
Research Methods (15 Credits)
Consumer Behaviour (15 Credits)
Ethical and Sustainable Business Practice (15 Credits)
Dissertation (60 Credits)
Finance and Data Analysis for Managers (15 Credits)
Digital Communications and Social Media Marketing (15 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£16,065

International fees
Course fees for EU and international students

For this course (per year)

£16,065

Entry requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat. Applicants should possess either: • A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or • Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis. All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5. If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Department profile

The University of Liverpool are recognised as one of Europe's leading providers of wholly online postgraduate degrees, drawing on more than two decades experience of delivering high quality online learning for a global community of students. More than 20,000 students from over 160 countries have completed the University’s online programmes.  You will receive a highly regarded qualification from the University of Liverpool, a founding member...more