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MSc International Fashion Retailing (Multichannel Marketing)

MSc International Fashion Retailing (Multichannel Marketing)

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Retailing Fashion Retailing International Marketing

Course type

Taught

Course Summary

Course description

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.

The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:

Insight into all the multiple routes by which customers and businesses interact with each other.
A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.

Aims

The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.

The programme aims to:

  • Provide a fundamental understanding of international fashion retailing, with international fashion retailing processes including E-fashion retailing and Multichannel Marketing.
  • Provide critical appreciation and understanding of the management and marketing issues entailed in e-tailing and multichannel retailing.
  • Provide a broad understanding of multichannel marketing practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, strategy development and integration of channels.
  • Provide a range of intellectual, practical and transferable skills.
  • Provide experience of research.

Accrediting organisations

This programme is accredited by The Chartered Institute of Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Manchester has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Different course options

Study mode

Full time

Duration

12 months

Start date

21-SEP-20

Modules

The unit aims to: Provide students with understanding of the opportunities, challenges and complexities of multi-channel marketing in the contemporary fashion retail environment; Provide students with a thorough grounding in the various forms of marketing communications and how they contribute to the integration of channels; and Enable students to develop the necessary skills and understanding to critically evaluate and analyse real world scenarios.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£24,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Journalism, Advertising and Design. All backgrounds must contain substantial management, marketing or social science content.