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International Fashion Retailing (Multichannel Marketing) MSc

International Fashion Retailing (Multichannel Marketing) MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Retailing Fashion Retailing International Marketing

Course type

Taught

Course Summary

The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.

The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including: Insight into all the multiple routes by which customers and businesses interact with each other; A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated; An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP-19

Modules

The unit aims to: Provide students with understanding of the opportunities, challenges and complexities of multi-channel marketing in the contemporary fashion retail environment; Provide students with a thorough grounding in the various forms of marketing communications and how they contribute to the integration of channels; and Enable students to develop the necessary skills and understanding to critically evaluate and analyse real world scenarios.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£23,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a 2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects that contain substantial management, marketing or social science content.