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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

This course provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital communications technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme. Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Modules

This module provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance. You will explore the use of accounting, budgetary and other information systems in managerial planning, decision-making and control. You will learn to apply appropriate analytical tools and techniques, such as the balanced scorecard, key performance indicators, cost-volume-profit analysis and budget variance analysis. Through the lectures, relevant reading and seminar activities you will be introduced to the theory and practice of performance management and control. The role of budgets and budgetary control are critically evaluated and alternatives beyond budgeting are explored to ensure the organisation?s strategic goals are achieved. Through the learning and assessment strategy, you will incorporate the thinking behind integrated reporting, which acknowledges non-financial forms of capital such as human, intellectual, social and natural capital, as well as financial capital into your construction of a balanced scorecard.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£8,095

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,670

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university.

University information

Located in south-west London, the University of Roehampton has a 54-acre parkland campus with state-of-the-art facilities, located within 30 minutes of central London. The University has a history dating back over 175 years. Through its oldest College, Whitelands, it has provided higher education to women for longer than any university in the country. Today, it has a thriving range of postgraduate programmes and an excellent research...more