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Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Summary

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

Career options

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Modules

This module enables marketing students to critically evaluate the purpose and design of e-marketing strategies and develop skills which will enable you to contribute to create digital marketing projects in your future career. You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£8,265

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,978

Average for all Postgrad courses (per year)

£12,227

Entry requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university.

University information

Located in south-west London, the University of Roehampton has a 54-acre parkland campus with state-of-the-art facilities, located within 30 minutes of central London. The University has a history dating back over 175 years. Through its oldest College, Whitelands, it has provided higher education to women for longer than any university in the country. Today, it has a thriving range of postgraduate programmes and an excellent research...more