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Full time | University of Roehampton | 1 year | 26-SEP-22

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Overview:

The Roehampton MSc Global Marketing?provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.?

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century's demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial, and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

The programme provides you with a critical understanding of corporate strategy, financial performance management, leadership, and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance.

You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-paced business world.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L7 qualification in Strategic Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation.

Career Options

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Modules

This module will equip you with the knowledge and critical techniques in order to conduct research in business and management. We will address the different kinds of research, especially scholarly, academic output and applied consultancy output, whilst the module's practical emphasis is upon facilitating research methods for empirical research in the programme's capstone project.
Global Leadership Programme

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,427

International fees
Course fees for EU and international students

For this course (per year)

15,352

Entry requirements

General entry requirements: You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners. Applicants will be expected to apply and register for the full master's award. Those with a third-class honour’s degree are encouraged to complete an application as we will consider an applicant's wider circumstances in deciding on an application.

University information

Located in South-West London, the University of Roehampton has a 54-acre parkland campus with state-of-the-art facilities, located within 30 minutes of central London. The university has a long history dating back over 180 years. Through its oldest College, Whitelands, it has provided higher education to women for longer than any university in the country. Today, it has a thriving range of postgraduate programmes and an excellent research...more

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