menu icon
Book your open day visit now
MA Digital Video Production and Marketing

MA Digital Video Production and Marketing

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Film / Video Production Digital Marketing Digital Arts

Course type


Course Summary

Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities.

You will:

  • Experience a blend of theoretical and practical approaches to digital marketing and video production
  • Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
  • Study at MediaCityUK, one of the country's key digital and creative hubs
  • You can also find helpful FAQs, learn more about student life at Salford or explore all our Film, TV and Media courses. Continue reading to understand more about this MA Digital Video Production and Marketing course.


Students will receive direct induction into a vibrant and growing industry. As this list of the top e-commerce companies in the North demonstrates, the industry is particularly strong in this region -

There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%. E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth. Students will gain valuable overview and insight into the field.

Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole. Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content. The Hut Group are creating an e-commerce content production centre in Manchester. BBC Sport and BBC iPlayer are both on site at MediaCityUK.


This course is designed to put students into direct contact with companies that are pioneering this new form of video output. That can include the traditional media employers – BBC, Channel 4 – as they pivot to new forms of output. It can also be new fast-growth digital players like The Hut Group, and other fast-fashion companies, major charities, and major commercial companies like .

The course will strive to put students into the contemporary forefront of the field, both regionally in the North West, and globally.


Creation of Video for E-commerce
Social/Advertising Video
Digital Marketing and Analytics
Digital Video Production and Marketing in Practice
Search and Social Media Marketing

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need to have a relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice. Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented. We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

University information

The University of Salford is an ambitious and progressive institution in the Greater Manchester area. It offers a high-quality programme of postgraduate and research degree courses that furthers understanding in key areas of global research, and leads graduates into challenging and rewarding careers in science, healthcare, law, business, engineering, the built environment, media, music and the arts. Students will join a postgraduate community...more

Similar courses at this uni