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MA Global Advertising and Branding

Key information

Qualification type

MA - Master of Arts

Subject areas

Brand Management Advertising

Course type


Course Summary

Learn about the different stages of the advertising process, from strategy development and pitching through to campaign evaluation. On MA Global Advertising and Branding you'll develop a comprehensive understanding of the global advertising industry, and how technology is shaping this environment. You will get involved with hands-on activities including advertising strategy briefs and marketing simulation exercises. This course focuses on creative problem-solving techniques that are invaluable in creative industry professions.


You'll be assessed through written assignments at the end of each module, including your final project research proposal and the project itself

Different course options

Study mode

Full time


1 year

Start date



This module is the first of the programme and introduces global advertising and branding fundamental concepts. It will cover the investigation and analysis of advertising and branding visual language and the introduction to contemporary applications of new interactive media trends. You will learn about key aspects such as semiotics, advertising persuasive techniques, brand building and advertising planning and targeting; including how to write and evaluate a creative brief and run a campaign from start to finish. We will present and investigate contemporary global advertising issues and consider how location and socio-political aspects might impact on international strategies. Students will acquire and broaden creative thinking and problem-solving techniques.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Lower second-class degree or above, or an equivalent standard in other qualifications approved by the university.

University information

The University of Southampton has a long history of tradition, prestige and success, having just celebrated 100 years of its Highfield Campus. A founding member of the Russell Group of research-intensive universities, the University is ranked in the Top 20 UK universities in the Complete University Guide, 2020 and is also a three-times winner of the Queen's Anniversary Prize. The University is spread across five campuses in Southampton,...more

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