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Global Advertising and Branding

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Brand Management

Course type

Taught

Course Summary

On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You’ll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today’s industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won’t find on similar courses in the UK. You’ll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Modules

Professional and Academic Skills - Core
Final Project - Core
Global Advertising and Branding - Core
Advertising and Branding: Contextual Themes and Issues - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,250

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,104

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have lower second-class degree or above, or an equivalent standard in other qualifications approved by the University.

University information

The University of Southampton has a long history of tradition, prestige and success, having just celebrated 100 years of its Highfield Campus. A founding member of the Russell Group of research-intensive universities, the University is ranked in the Top 20 UK universities in the Complete University Guide, 2020 and is also a three-times winner of the Queen's Anniversary Prize. The University is spread across five campuses in Southampton,...more

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