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Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Data Analysis Marketing

Course type


Course Summary

Southampton is proud to be ranked Top 10 in the UK for Marketing by the Complete University Guide 2022. We were also the first university in the UK to offer a master’s in marketing analytics; We collaborate with industry leaders who inform the curriculum so you can learn best-practice marketing techniques and the latest research; You'll be taught by world-leading experts in digital marketing and data analytics; You'll learn about new and relevant topics that only a small number of UK analytics degrees offer, like text mining and social media data analysis; You'll be able to learn R and SAS software - valuable for a career in analytics. You could even become a certified SAS Base Programmer upon graduating; Our graduates have gone on to join global companies such as BMW and Starbucks.


To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK/ international students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students will need a 2:1 degree. We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as: economics, engineering, statistics, management, computer sciences.

University information

With over 100 years of heritage at its Highfield Campus alone, the University of Southampton prides itself on its history and tradition, commitment to prestige, and student success. The university is one of the original institutions that founded the UK’s Russell Group of prestigious, research-focused universities. Southampton is now ranked among the top 15 universities in the UK by the Complete University Guide 2022, and has been awarded the...more