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MA Fashion Marketing and Branding

Key information

Qualification type

MA - Master of Arts

Subject areas

Brand Management Fashion / Textiles / Clothing (Craft) Fashion Marketing

Course type


Course Summary

MA Fashion Marketing and Branding will prepare you for a fulfilling career in the dynamic fashion industry. You’ll receive essential marketing and branding education, alongside an understanding of contemporary fashion issues and trends, such as globalisation, technological advances, fast fashion and sustainability. There is also a strong emphasis on employability and professional skills, with lectures and workshops focused on helping you achieve your career ambitions. Academics bring fashion sector experience and research expertise to the course. Their industry connections and the School’s close proximity to London means a high level of industry exposure throughout the course, through guest lectures and visits to fashion events. Based within a vibrant art school, rather than a business or management school, you’ll benefit from a concentration of fashion expertise and opportunities to put your skills into practice through collaborative projects with fashion design students. You’ll graduate with a Russell Group university degree and the skills and knowledge necessary to advance your fashion career or continue your studies at PhD level.


You’ll be assessed through individual written assignments for each module, including a research proposal for your final project, and on the final project itself.

Different course options

Study mode

Full time


1 year

Start date



On this module you will draw on ALL the skills and knowledge gained throughout semesters 1 and 2. You will determine a suitably current and important fashion marketing and branding issue or trend and you will then carry out thorough, investigative research in this area, making use of a wide range of information sources. If necessary, you will then collect some primary data. Finally, you will produce a report which will evidence critical analysis as well as innovative thinking on your part before providing a series of recommendations that you consider necessary.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Lower second-class degree or above, or an equivalent standard in other qualifications approved by the University.

University information

The University of Southampton has a long history of tradition, prestige and success, having just celebrated 100 years of its Highfield Campus. A founding member of the Russell Group of research-intensive universities, the University is ranked in the Top 20 UK universities in the Complete University Guide, 2020 and is also a three-times winner of the Queen's Anniversary Prize. The University is spread across five campuses in Southampton,...more

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