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Strategic Public Relations Postgraduate Certificate, Postgraduate Diploma, MSc

Strategic Public Relations Postgraduate Certificate, Postgraduate Diploma, MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Public Relations

Course type

Taught

Course Summary

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analytical, management and communication skills that are tested through practical exercises and theoretical knowledge.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have mastered the skills needed to work at a managerial level in the public relations industry. You’ll be able to:

  • analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation
  • set objectives and design and implement public relations programmes
  • carry out research and evaluation
  • commission market research
  • apply mass communication, media and psychological theories in a variety of contexts
  • analyse and make full use of digital media.

Students can exit at PG Cert and PG Dip awards.

Different course options

Study mode

Online

Duration

30 months

Start date

OCT

Modules

The module provides essential theoretical knowledge and practical skills necessary for the planning and evaluation of public relations campaigns. It focuses on fundamental concepts and develops students? ability to identify and diagnose public relations and communications problems and opportunities then design, implement and evaluate appropriate strategies and tactics.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£6,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£15,950

Average for all Postgrad courses (per year)

£12,227

Entry requirements

A minimum of a second class honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.