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MSc Digital Media and Society

Different course options

Full time | University of Stirling | 12 months | OCT

Study mode

Full time


12 months

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Multimedia (Computing) Digital Media

Course type


Course Summary


The world is changing rapidly as a result of digitalisation, globalisation, web connectivity and social media, making it an exciting time to study digital media.

Our MSc Digital Media and Society has a strong emphasis on understanding the contemporary environment of multi-platform content development, and the potential of multi-channel networks and their consumption. The course will equip you with the skills and experience to become a digital media expert, providing an ideal pathway to a successful digital career across a range of different sectors.

The MSc is part of our growing research and teaching portfolio in digital. With this course, you’ll gain transferable skills for a digital career, with the flexibility to choose your own learning pathway and learning goals.

We have an excellent track record in understanding the needs of students and preparing them for careers where they can contribute to the transformation of the digital economy. Students can also exit with PGCert and PGDip awards.


The taught course takes place within the University’s two 15-week semesters and involves lectures, seminars, tutorials and case-study work.

There is an emphasis on varied assessment, problem-finding, and critical practice modes of delivery.


The module will introduce key concepts related to marketing and economy in a digital age. Students will be exposed to current business and marketing case studies, focusing particular attention to the applications of business strategy to marketing decision making. The course will be based on a one hour lecture, one hour seminar during which students will be asked to analyse business case studies and two hour practical work during which students will be working in groups to deliver real-life campaigns and digital marketing strategies for various clients in the third sector as well as compete to the yearly Peer to Peer Digital Global Challenge: combating online extremism, financed by EdVenture Partners in collaboration with Facebook and the US Department of State.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

A minimum of a second class Honours degree (2:1 preferred) or equivalent in a computing, communications, or information technology or art-based/social sciences subject with a significant information technology component. Applicants without these formal qualifications but with significant appropriate work experience are encouraged to apply.