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Different course options

Study mode

Full time

Duration

12 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Business Studies Business Studies Marketing

Course type

Taught

Course Summary

International Marketing is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level.

It is also suitable for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice.

The course has many value added features including but not limited to; real-life learning through our live industry project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Modules

In preparation for the Dissertation an intensive 3 week course known as Dissertation Skills is taught early in the 2nd semester, covering all aspects required for successful submission. By the end of this class, combined with necessary readings, students should be sufficiently prepared to undertake their dissertation, having submitted a research proposal, which requires a pass mark to proceed. You will study this module in semester 2.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,150

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£23,050

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need second-class Honours degree or non-UK equivalent qualification in marketing or business. Business-related degrees should include some marketing component. Applicants without a degree but with significant work experience may be considered.

University information

The University of Strathclyde is transforming its learning environment to offer its growing student population a first-class institution experience in which to develop, learn and socialise. Welcoming students from across the globe, the university offers a diverse range of courses. The university is committed to offering students the best possible education. The past few years have seen substantial investment in upgrading and creating new...more