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International Marketing MSc/PgDip

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

Why this course?

The International Marketing programme is a specialist course for those who want to build on a previous business and marketing degree and study marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

Our students are truly international with representations from all parts of the globe which further enhances your learning experience.

The selection process by which we determine your suitability for the programme is based on information relating to your previous academic performance and qualifications as well as work and life experiences. For this reason, the completion rate is extremely high. Those who are committed to their studies and perform at the academic level required will complete the programme successfully.

What you’ll study

The taught component of the course is covered during Semesters 1 & 2 and comprises a combination of core/compulsory and optional classes. Both semesters will run for 12 weeks. At MSc level the dissertation is undertaken during the summer term.

A wide choice of elective subjects includes many with international dimensions, reflecting the current diversity in global marketing practice. Key features of the course include:

real-life learning through our live industry project, International Marketing Works
high-calibre industry collaboration
research excellence
skills-based teaching

Leadership & team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.

The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Students will also achieve PgDip exit awards during this course.

Different course options

Study mode

Full time


12 months

Start date



A good level of performance across both semesters and a satisfactory Research Proposal are necessary for students to progress to the Dissertation stage of the MSc. The dissertation is your opportunity to study, in depth, a specific marketing (with an international focus) problem in an area of personal interest. Dissertations typically involve desk research and literature reviews, then case studies of individual companies or small scale primary research. This provides scope for originality of thought, research fieldwork and analysis and presentation of results.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in marketing or business. Business-related degrees should include some marketing component. Places may be available to applicants whose significant work experience warrants direct entry.

University information

The University of Strathclyde were awarded the Queen’s Anniversary Prize, the highest national honour awarded to our sector. They are transforming our campus to create a first -class working learning environment. Their new £31 million Strathclyde Sport building provides a range of sport and wellbeing facilities for students, staff and the local community. The Centre offers state-of-the art training facilities, including a 25-metre swimming...more

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