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Tourism Marketing Management

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Business Studies Tourism

Course type

Taught

Course Summary

The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.

It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Modules

Marketing research and customer information provide key input to the development of a company's marketing strategy. The marketing concept is better implemented when information about the market, the competitors and potential buying behaviour is available. This class introduces the decisions and stages of the marketing research process, within the context of customer and market information now available from a wide range of sources including databases, loyalty cards and the internet.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£14,150

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£23,050

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need second-class Honours degree or non-UK equivalent qualification in any subject.

University information

The University of Strathclyde is transforming its learning environment to offer its growing student population a first-class institution experience in which to develop, learn and socialise. Welcoming students from across the globe, the university offers a diverse range of courses. The university is committed to offering students the best possible education. The past few years have seen substantial investment in upgrading and creating new...more

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