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Innovation and Marketing Management

Innovation and Marketing Management

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Manufacturing Engineering Management (General)

Course type

Taught

Course Summary

This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. The programme’s aim is to provide you with an understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Modules

Strategic Procurement Management - Core
Product Costing and Financial Management - Core
Design Management - Core
Strategic Marketing Management - Core
Supply Chain Operations - Core
Marketing Works - Core
Strategic Technology Management - Core
International Marketing Research - Core
Brand Management and Product Strategy - Core
Management of Innovation - Core
Group Consultancy Project - Core
Supply Chain Operations - Optional
Management of Total Quality and Continuous Improvement - Optional
B2B and Key Account Management - Optional
International Services Marketing - Optional
Design Methods - Optional
Export Marketing - Optional

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,150

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£23,050

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need a first or second-class Honours degree, or international equivalent, in a relevant engineering, technology, science or business-related discipline.

University information

The University of Strathclyde is transforming its learning environment to offer its growing student population a first-class institution experience in which to develop, learn and socialise. Welcoming students from across the globe, the university offers a diverse range of courses. The university is committed to offering students the best possible education. The past few years have seen substantial investment in upgrading and creating new...more