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MSc Management with Marketing

Different course options

Study mode

Online

Duration

12 months

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Our online MSc Management with Marketing course enables you to benefit from an entirely flexible online format. This means that you can study from anywhere in the world at a time that suits you, on desktop or mobile, fitting your Masters around your work and family commitments.

The course has been carefully designed with busy working professionals in mind and is entirely geared towards unlocking management and leadership success and progression into sought after marketing leadership roles.

Our ‘world-leading’ research in Business, as rated in the latest Research Excellence Framework, directly informs the course’s high quality academic content, which is shaped by online teaching design experts to provide an immersive and collaborative online learning experience.

WHAT WILL YOU STUDY?

This MSc Management with Marketing course helps you to develop your leadership and management skills, examining how aspiring marketing leaders can become effective managers and leaders in the modern world of work.

With a focus on leadership in marketing, you will gain a deep understanding of international marketing, marketing management, and global integrated marketing communications. You will also develop a comprehensive understanding of core business disciplines, enabling you to put theory and contemporary thinking into practice. You will learn how managers are agents of change, innovators and social and business entrepreneurs, and how they are critical, challenging, independent and creative thinkers.

You will be introduced to topics such as effective decision making and operations management as well as entrepreneurship and the process of starting a new business.

Modules

Marketing management focuses on the practical application of marketing techniques and methods inside business organisations and the deployment of marketing resources and activities. This module explores the marketing planning process as well as a range of marketing concepts and debates. You will reflect on your own buying behaviour and how it is impacted by people and events around you. In addition to the skills and knowledge required to develop and implement innovative marketing solutions, you will learn how to ensure customer satisfaction and brand loyalty.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£7,800

International fees
Course fees for EU and international students

For this course (per year)

£7,800

Entry requirements

At least a UK 2.2 undergraduate degree or a UK Masters degree (or international equivalent); A third-class Honours degree or an Ordinary degree (without Honours) or UK equivalent professional qualification with a minimum of 2 years appropriate work experience; The work experience must be at a graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, project management etc.