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Marketing and Consumer Psychology MSc

Marketing and Consumer Psychology MSc

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Consumer Studies Marketing Psychology Specialisations

Course type


Course Summary

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

  • understanding buyer behaviour
  • enabling organisations to design innovative products
  • creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.


The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.


Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:

  • fast-moving consumer goods (FMCG)
  • retail marketing
  • brand management
  • communications
  • public relations
  • market research
  • consumer insight management
  • consultancy
  • goods and services innovation
  • social marketing and channel management.


In highly competitive markets, companies must seek to differentiate their brands and to effectively communicate their value propositions to customers. Good communication is therefore a critical element in a company's efforts to build and maintain profitable customer relationships. This module aims to provide you with an understanding of the elements of the communication (promotional) mix, and to explain the use of major promotional tools, including advertising, public relations, publicity, sales promotion, direct marketing, and online and new-media marketing.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.