menu icon
International Marketing MSc (online)

International Marketing MSc (online)

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behavior. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You'll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products. During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

Why choose this course?

This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll gain the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers.

Different course options

Study mode

Online

Duration

variable - to suit the learner

Start date

SEP-19

Modules

This module provides an overview of the decisions and stages of the Marketing Research process, giving you a clear appreciation of the importance of marketing research, research processes and the approaches and techniques used.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£15,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

To be confirmed

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%) from any UK university or international equivalent. Students with relevant professional experience will also be considered for entry to this course.