menu icon
Coronavirus (COVID-19) Latest news

Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Planning / Evaluation Communication Design Design (Non-Industrial) Customer Service

Course type


Course Summary

The course is structured to guide you through your understanding and practice of service design, starting from current challenges at the local and user scale and progressing through to futures and systems levels.

From the very beginning of the course, you’ll work collaboratively on projects using research and co-design strategies. The course evolves from a focus on team work in the first terms to more individual work towards the end of the course. We value making and design-based methods throughout the course.

What can you expect?

You will undertake projects that will tackle many of the social, corporate and environmental challenges facing the 21st century.

Through working on course projects, you will gain the confidence to engage with stakeholders and learn how to analyze and apply the results of this engagement through meaningful interventions.

Course projects can be as diverse as working on homelessness and the barriers to accessing services in a London borough, to improving the employee experience of a major retailer, through to proposing future scenarios of government and policy development.

Students’ Major Projects have ranged widely in terms of subject and geographical location. Recent examples include redesigning educational systems in India, creating games to facilitate conversations between relatives of transgendered people, designing post-acceleration support programmes for start-ups in the tech sector, and designing digital services for refugee camp volunteers in Greece.

MA Service Design is aimed at applicants from a design discipline who wish to broaden their understanding of innovation and design as a collaborative interdisciplinary process.

The course is also open to students with backgrounds in social sciences, business and innovation and other related fields.

The teaching staff are active researchers and practitioners in different areas of design and innovation, and engaged with cutting edge research projects within UAL, and this feeds directly into the curriculum and the projects you will work on.

Practice and theory are both embedded into everything that you’ll do, so each practice-based project will have underpinning theory, and each theory-based assignment will have an element of practice or research-through-design.

Different course options

Study mode

Full time


15 months

Start date



Entrepreneurial Strategy and Project Management (20 Credits)
Service Experience Design for Social and Corporate Innovation (40 Credits)
Individual Concept Development (20 Credits)
Collaborative Unit (20 Credits)
Global Design Futures (20 Credits)
Global Design Futures
Individual Concept Development
Major Project (60 Credits)

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

University information

With impressive alumni including famous fashion designers, artists and musicians, University of the Arts London (UAL) is a leading creative university. There are six Colleges around the city across 14 sites which offer an extensive range of courses in art, design, fashion, communication and performing arts. The Colleges are: Camberwell College of Arts Central Saint Martins Chelsea College of Arts London College of...more

Similar courses at this uni

Public Relations MA

Full time | 15 months | 28-SEP-20

Advertising MA

Full time | 15 months | 28-SEP-20

Graphic Branding and Identity MA

Full time | 15 months | 28-SEP-20