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Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Planning / Evaluation Communication Design Design (Non-Industrial) Customer Service

Course type


Course Summary

This course allows you to develop and apply service design to a broad range of societal and business challenges. By exploring design at a strategic level, MA Service Design offers the opportunity to work collaboratively with experts from different fields. You will learn service design research methods and processes, offering opportunities for user-centred and co-designed innovation. The course has a particular focus on start-up entrepreneurship, global future trends and addresses futures and emerging technologies critically. The course is structured to develop strategic and creative expertise within the design and delivery of innovative service experiences. You’ll be encouraged to undertake projects that will tackle many of the social, corporate and environmental challenges facing the 21st century. From the very beginning of the course, you’ll work collaboratively in a wide variety of contexts, through research and co-design strategies. You’ll gain the confidence to engage with stakeholders and learn how to analyse and apply the results of this engagement through meaningful interventions. Student’s Major Projects have ranged widely in terms of subject and geographical location.

Recent examples include redesigning educational systems in India, creating games to facilitate conversations between relatives of transgendered people, to designing digital services for refugee camp volunteers in Greece. MA Service Design is aimed at applicants from a design discipline who wish to broaden their understanding of innovation and design as a collaborative interdisciplinary process. The course is also open to students with backgrounds in social sciences, business and innovation and other related fields. The teaching staff is active researchers and practitioners in different areas of design and innovation, and this feeds directly into the teaching as well as the projects students engage with. Practice and theory are both embedded into everything that you’ll do, so each practice-based project will have underpinning theory, and each theory-based assignment will have an element of practice or research-through-design.

Different course options

Study mode

Full time


15 months

Start date



Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

University information

With impressive alumni including famous fashion designers, artists and musicians, University of the Arts London (UAL) is a leading creative university. There are six Colleges around the city across 14 sites which offer an extensive range of courses in art, design, fashion, communication and performing arts. The Colleges are: Camberwell College of Arts Central Saint Martins Chelsea College of Arts London College of...more

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