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Graphic Branding and Identity MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Brand Management Graphic Arts Graphic Design

Course type


Course Summary

On MA Graphic Branding and Identity, you’ll explore the strategic thinking underlying brands and look at how that strategy can drive creative expression.

MA Graphic Branding and Identity is a course for designers, by designers. Together, we’ll explore the capacity of the graphic designer to construct and deconstruct powerful brand narratives through design research, visual experimentation and written evaluation. MA Graphic Branding and Identity encourages you to challenge what is understood about the meaning of graphic branding.

You’ll have a graphic design or visual communication background and will be looking to develop a wider range of skills, build a research profile and enhance your capabilities and offer to potential employers.

This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.

What can you expect?

MA Graphic Branding and Identity will challenge you to deconstruct your experience and design education in new and unexpected ways. You’ll develop a brand from the ground-up, using old and new strategies to push your design practice in new directions.

You’ll take part in a weekly lecture or workshop series on the principles of design and branding, learn new research techniques and connect these to rigorous methods of design exploration.

Your study will be based on personal project work, augmented with critical and contextual debate, culminating in an industry-focused portfolio of graphic brand expressions.

You’ll integrate visual practice with written evaluation critical discourse, which will be embedded into your weekly seminars and tutorial contact.

You’ll meet a personal tutor on a regular basis, who will help guide you through a challenging, highly-satisfying period of personal and professional development.

You’ll work with a wide range of designers and practitioners, as well as an experienced core team of tutors and researchers.

You’ll collaborate with other students, staff and external clients in a guided collaborative unit, allowing you to develop new approaches to design and brand projects.

Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product, for us, is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive. This course is taught within the Branding and Design Innovation programme of the Design School.

Different course options

Study mode

Full time


15 months

Start date



You?ll undertake a scoping and profiling project called the Field of Study Report. This will help you to develop an appreciation of current debates that are shaping the future of the subject and gain an informed view of your own practice.
Major Project Proposal Part 1
Major Project Proposal Part 2
Major Project Part 1
Major Project Proposal (Part 1 and Part 2) (40 Credits)
Major Project Part 2

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

University information

With impressive alumni including famous fashion designers, artists and musicians, University of the Arts London (UAL) is a leading creative university. There are six Colleges around the city across 14 sites which offer an extensive range of courses in art, design, fashion, communication and performing arts. The Colleges are: Camberwell College of Arts Central Saint Martins Chelsea College of Arts London College of...more

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