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Graphic Branding and Identity MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

This course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. Driven by intelligent enquiry and evaluation, you will explore the strategic thinking underlying brands and look at how that strategy can drive creative expression. MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, and cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity.

The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you'll gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application. Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product, for us, is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive.

Different course options

Study mode

Full time

Duration

15 months

Start date

SEP-19

Modules

This module belongs to Autumn Term.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£10,890

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£19,930

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

University information

With impressive alumni including famous fashion designers, artists and musicians, University of the Arts London (UAL) is a leading creative university. There are six Colleges around the city across 14 sites which offer an extensive range of courses in art, design, fashion, communication and performing arts. The Colleges are: Camberwell College of Arts Central Saint Martins Chelsea College of Arts London College of...more

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