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Marketing and Strategy MSc

Different course options

Study mode

Full time

Duration

1 year

Start date

30-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Course Overview

Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations you can complete your studies with one additional elective module and our applied Business in Practice module.

Teaching

The modules for MSc Marketing and Strategy vary in terms of teaching but will be a mixture of lectures and seminars as well as visits from guest speakers to give a real-life perspective to your studies.

Assessment

The course is assessed by a variety of coursework exams and group work. Your 8000 word dissertation or Business in Practice module brings all your learning together.

Skills from this degree

  • Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
  • Gain a real-life industry perspective from regular guest speakers and case studies
  • Become a specialist in Marketing Strategy or both
  • Better understand the gap between academia and industry by attending the Marketing Insight Series gaining insight into the world of marketing and marketing careers from top industry speakers
  • Put your learnings into practice with the applied Business in Practice module
  • Access to dedicated CareersPlus service with specialist careers coaches

Careers

Graduates from these courses have gone on to work for employers including: Accenture Amazon Arup BAE Systems BNP Paribas CitiBank Deloitte Delphi European Central Bank GlaxoSmithKline IBM Morgan Stanley Nielsen Rolls-Royce Shell UBS and Unilever. They have pursued roles such as: actuaries; business and financial project management professionals; chief executives and senior officials; economists estimators valuers and assessors finance and investment analysts and advisers investment/merchant bankers and taxation experts.

WBS CareersPlus service

We offer you a comprehensive pre-arrival student and alumni careers service. You will have access to one-to-one career guidance appointments CV checks and tailored mock interviews.

Modules

Appreciate and understand the critical role of management, and marketing in particular, in creating socially, environmentally and economically sustainable societies.
Critical Issues in Marketing - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£27,300

International fees
Course fees for EU and international students

For this course (per year)

£34,550

Entry requirements

Minimum requirements 2:i undergraduate degree (or equivalent) in a related subject.