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Luxury Design Innovation and Brand Management MA

Luxury Design Innovation and Brand Management MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Design (Non-Industrial) Management Of Change & Innovation

Course type

Taught

Course Summary

This MA course combines training in luxury brand management with the study of design innovation. Design innovation and brand management are the commercial powerhouses of all successful global organisations. Through branding, businesses connect to the consumer by creating a unique and memorable identity. While design innovation is all about making products, services and environments more desirable and effective by applying new thinking and new technologies.

This course is designed to help you understand the principles of design innovation and branding and how these are applied within the fast-growing business and luxury markets worldwide. It will help you become an innovator and is perfect for design-savvy and communication-conscious entrepreneurs. Our MA in Luxury Brand Management and Design Innovation will help you to understand business strategy in relation to design. It will also enable you to adopt a creative, inquisitive approach to applying new innovations in technology and new thinking in design.

During your studies, you will have the opportunity to apply contemporary management and design thinking in a professional context, helping you to compete in the growing global markets using your creativity, strategy and management theory. You will study luxury design and design innovation and their importance to creative management. You will also develop brand strategies and apply these to a range of live industry projects to gain a professional understanding of current global environments.

As well as this critical industry knowledge you will: have the unique opportunity to collaborate across other postgraduate courses delivered within the London School of Film Media and Design and the London School of Music; gain insight and professional practice by working alongside students from the other courses, replicating collaborative industry practices; develop your own project driven by your enhanced knowledge: the culmination of your Masters experience
apply management and design thinking to support organisations to compete in the growing global markets; learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs. Once you complete the course, you should be ready to take advantage of the many opportunities offered by brands in the global luxury market.

The course is industry-focused and targeted towards students whose career developments and interests lie within luxury brands and the growing design and fashion industries.

Different course options

Full time | University of West London | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

Research for the Creative Industries - Core
Communication Management - Core
Communication Application - Core
Innovation - Core
Professionalisation - Core
Project - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£7,800

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£13,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have an honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually.

University information

The University of West London (UWL) is based in the heart of one of the UK’s most successful business regions,with a number of global organisations such a GlaxoSmithKline and Sky based locally. The University offers postgraduate courses in subjects ranging from nursing to music. Known as the ‘career university’, there is an impressive graduate employment rate, with courses specifically designed to enable students to secure work after...more

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