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Advertising, Branding and Communication MA

Advertising, Branding and Communication MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Brand Management Communication Studies

Course type

Taught

Course Summary

Overview

Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this Masters in Advertising, Branding and Communication (ABC).

It has all the benefits of a Masters in Communication combined with practical skills and industry experience in advertising and branding.

You will develop strategic and creative thinking, advertising tactics, and communication skills, used to create innovative advertising, brand and design campaigns for businesses. You will also work on briefs set by leading companies and be mentored by industry professionals.

Through projects, lectures, group tutorials, industry visits and our own conferences, you will develop an in-depth understanding of professional brand communication and advertising strategy.

Your completed Masters Project or Dissertation will be the greatest outcome and strongest evidence of your achievements and development.

Your completed Masters Project or Dissertation will be the greatest outcome and strongest evidence of your achievements and development.

Course detail

Communication is right at the heart of our lives.

Today, communication systems and tools are increasingly complex, sophisticated and extremely powerful. However, their effectiveness depends on knowing how best to use them creatively and strategically, in a time where sustainable and transparent communication practices are becoming an utmost priority.

Our course seeks to provide a student-centred environment which is continually updated by current industry practice. We are actively committed toward creating engaging and intellectually rich learning experiences so you can leave the programme with a solid understanding of key concepts, methods, theories and practices you can immediately apply to the workplace.

Our MA in ABC could provide you with a competitive edge over those without this higher level of creative and strategic research competencies that are becoming more and more relevant in the creative industries.

You may be fully equipped for rapid career ascension, being able to demonstrate critical analysis, creativity, and complex problem solving. You will be guided so you can provide evidence of originality when it comes to branding solutions, advertising campaigns and communication-related strategies or models.

Study & career progression

When you graduate you may be qualified for a broad range of careers. You could work as a:

  • brand and design manager
  • marketer
  • creative director
  • senior designer
  • design team leader
  • art director
  • advertising manager
  • account planner
  • communication consultant
  • project manager
  • content creator and manager
  • client account executive.

Different course options

Study mode

Full time

Duration

14 months

Start date

SEP-20

Modules

The Masters project or Dissertation module will provide you with the opportunity to develop a personally relevant topic that demonstrates the research ideas and concepts you have developed throughout the MA course. You will come up with a resolution to your proposal and answer key research questions by demonstrating evidence of advanced conceptual and theoretical capability over an extended period of self-directed study. You will be introduced to combined and alternative approaches in your field of interest.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£8,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£13,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

You should have an honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually.

University information

The University of West London (UWL) is based in the heart of one of the UK’s most successful business regions, with a number of global organisations such a GlaxoSmithKline and Sky based locally. The University offers postgraduate courses in subjects ranging from nursing to music. Known as the ‘career university’, there is an impressive graduate employment rate, with courses specifically designed to enable students to secure work after...more

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