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Social Media and Digital Communication MA

Social Media and Digital Communication MA

Different course options

Full time | Harrow Campus | 1 year | 26-SEP-22

Study mode

Full time


1 year

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Using The World Wide Web Digital Media Communication Studies Film / Video / Television Production

Course type


Course Summary

Course summary

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

This Masters is organised in the environment of the Communication and Media Research Institute (CAMRI). CAMRI is a world- leading research centre that studies the role of media and communication in society.


Graduates of the Social Media and Digital Communication MA are able to work in a wide range of sectors and professions. The degree will benefit those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking. This degree will be of particular interest to students who

  • plan to work or are already working in the creative industries
  • work in non-profit sectors, including NGOs and advocacy groups
  • work in a variety of sectors including research, consultancy, administration and management.

It also provides an excellent preparation for those planning to continue their studies to PhD level.


Our Careers and Employability Service is here to support you to achieve your full potential.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.


This module enables learners to develop and carry out an independent research project. It provides them with a theoretical and practical understanding of key methodological approaches to social and digital media and communication research. Each learner will identify their own area of research interest, and will design, develop and investigate an original research question. Candidates will present their findings as a written dissertation of 15,000 words. Learners who have appropriate skills and experience can propose the option to present their research findings in alternative formats to the written dissertation. In Semester 1, learners will develop their project proposals in a series of workshops and a symposium; from Semester 2, each learner will work with an individual supervisor to complete their project for submission in August.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

You need a minimum of a lower second class honours degree (2:2). The Personal Statement must reflect your understanding of the course and how you will contribute to the group. If the Personal Statement is not relevant, applicants will be required to complete a short assignment.

University information

Situated in the heart of the UK’s capital, the University of Westminster (UoW) has grown from the country’s first polytechnic into one of its best-established further education institutions, and one of its most diverse, with a student body made up of 19,000 people from 165 countries. Many of these are enrolled in a postgraduate qualification, with over 330 different taught qualifications available alongside world-leading research degrees....more