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Marketing and Brand Management MA

Marketing and Brand Management MA

Different course options

Full time | Newton Park | 1 year | SEP-25

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Marketing

Course Summary

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment. It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path. During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You'll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience. You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

Careers
This course has been designed to align with the talents and skills required in the current marketing and brand management employment market.

Careers in marketing and brand management are varied and cover all business organisations and across sectors.

Modules

Digital Marketing (15 Credits) - Core
Marketing Analytics (15 Credits) - Core
Research Methods (15 Credits) - Core
Strategic Brand Management (15 Credits) - Core
Dissertation (60 Credits)
Extended Work-Based Placement/Project (60 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,985

International fees
Course fees for EU and international students

For this course (per year)

£16,625

Entry requirements

Were looking for enthusiastic, intelligent, hard-working individuals who have a thirst for knowledge and a passion for skills. Youll need to be a self-starter, able to work individually and within teams.

Normally, you will have a good undergraduate degree in business, marketing or a related subject. 
You may be considered without an undergraduate degree, if you can demonstrate considerable relevant experience. You may be asked to attend an interview.

University information

Bath Spa University offers a range of taught and research postgraduate courses across its two state-of-the-art campuses. The university’s historic Newton Park boasts ultra-modern teaching facilities in historic surroundings, and its Locksbrook Campus is an innovative and inspirational hub for creative practices. At Bath Spa, teaching and research is centred around student experience. The university places high priority in creating a diverse...more

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