MSc Marketing, Communications and Branding

Edge Hill University

Launch a product. Build a valued brand. Identify market trends. In a consumer driven society, marketing has never been more important. Develop the knowledge and skills you will need to become an expert in marketing on our MSc Marketing, Communications and Branding degree. You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising. Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy. We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner. The course utilises a variety of summative assessment methods, such as academic critical essays, simulations, case studies, reports, group presentations and portfolios.