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MSc Digital Marketing and Analytics

MSc Digital Marketing and Analytics

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Metrics / Website Analytics Digital Marketing

Course Summary

Why choose this course?In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£13,500

International fees
Course fees for EU and international students

For this course (per year)

£19,700

Entry requirements

Please contact the University

University information

Kingston University is superbly placed for students to take advantage of London’s many activities and attractions, as well as being close to one of the largest employment centres in the world. Students at Kingston will be able to benefit from award-winning teaching quality during their studies and go onto join a global network of alumni across different industries and sectors upon graduation. There’s always a lot happening at Kingston...more