MA Content Creation

Overview

Are you poised to influence the world?

In an ever-changing digital landscape, brands are looking to connect with consumers in creative ways, shaping consumer decisions through engaging and influential content and experiences. Whether you’re looking to build, manage or become a brand, this course will empower you to build a community, share stories and amplify your voice through the creation of powerful content.

We’ll help you find your unique voice and shape an authentic personal brand that will connect with your desired audience of consumers or supporters. You’ll learn how to identify your audience and find the right places and modes to connect with them, in order to maximise your visibility, engagement and revenue opportunities.

Throughout your course you’ll join the Creative Studio, a skills track that allows you to develop your expertise in practical fields ranging from digital photography, to copywriting and video production. With access to industry-standard studios, edit suites and professional equipment, you’ll build your portfolio and gain the creative and technical skills to secure your success as a thought leader or influencer.

Methods of assessment

A mixture of individual and group projects, including:

• Industry briefs and entrepreneurial market responses
• Critical business reports
• Multimedia assets (video, audio and images – e.g. vlogs and podcasts)
• Strategic business plans
• Rich content newsletters
• Extended market intelligence projects that allow for blended formats (text, video, audio, images)
• Major Final Industry Project

Careers

Graduates of Content Creation could pursue the following careers:

• Brand Content Manager (agency or in-house)
• Social Media Manager (agency, in-house or freelance)
• Content Creator / Producer (agency, in-house or freelance)
• Influencer / Personal Brand (self-employed)
• Media Planner/Buyer (agency, or in-house)
• Digital Marketing Manager
• Account Manager (agency)
• Sponsorship and Endorsements Manager (agency, or in-house)
• Talent Agent and Reputation Manager
• Market Research and Trends Forecaster.

Students need to have one of the following qualifications: Minimum second class UK undergraduate degree; Equivalent international qualifications as deemed acceptable by the University; Exceptional entry will be assessed on case by case basis by academic referral only based on: An undergraduate degree lower than 2:2 plus one year of relevant work experience; No undergraduate degree but three years of relevant work experience.