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Different course options

Study mode

Full time


15 months

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Planning / Evaluation Communication Design Design (Non-Industrial) Customer Service

Course type


Course Summary

Course overview

Service design is a human-centred discipline which focuses on designing services in the public or private sector; working in a participative, iterative and qualitative manner with all stakeholders; considering wider systems at play.

By developing and applying service design to a range of societal and business challenges, this course will enable you to work on live projects, collaborate with stakeholders, partners and experts across multiple disciplines, and use design at a strategic level. This course is structured to guide you through the understanding and practice of service design, starting from current challenges at the local and user scale before progressing through to futures and systems levels.

Assessment methods

This course is assessed through: Practical Projects; Critical Reports; Presentations through a range of media; Writing for reflective practice; Essay writing; Research Proposals; Portfolio of Evidence.


There are numerous possibilities open to graduates from this course. You will find your new knowledge and skills useful for careers in industry, local authorities or non-profit organisations. Alternatively, you may decide to pursue an academic career.

MA Service Design alumni work as Service Designers, Design Researchers, Experience Designers, Design Strategists, User Centred Consultants, Participatory Designers, UX Designers, and Academics in private, public and third sectors. Students have also progressed to study at PhD level.

During the course, students have a number of opportunities to work directly with industry through live projects as well as particular engagement activities, such as acting as human centred design consultants for tech companies competing in the Ordnance Survey Geovation Challenge or organising events for the Service Design Fringe as part of the London Design Festival. As a result of these engagements, students will sometimes continue the activity in the form of consultancy or internships.


Ways of Working (20 Credits)
User-Centred Project (40 Credits)
User-Centred Project (continued)
Design Futures (continued)
Proposal Development (20 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Applicants may have an Honours degree in a field relevant to design or may have other, equivalent qualifications. The course also welcomes students with good degrees from social science, business and other backgrounds, those who have previously worked in the industry, or those with relevant experience in non-traditional backgrounds, as well as those already within employment.

University information

University of the Arts London (UAL) is one of the world’s leading and most prestigious arts universities, maintaining an internationally renowned list of alumni. Being located in London, it is an ideal place to study a postgraduate qualification and get connected to a thriving creative sector. With modern campus sites spread across London, UAL offers over 100 taught postgraduate degree courses at the university’s six specialist colleges and...more

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