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International Fashion Brand Management: Fashion Buying and Merchandising MA

International Fashion Brand Management: Fashion Buying and Merchandising MA

Different course options

Study mode

Full time

Duration

14 months

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Merchandising Fashion Retailing Retail Buying Brand Management

Course type

Taught

Course Summary

Overview

If you are passionate about fashion but do not want to follow the design route then our MA International Fashion Brand Management: Fashion Buying and Merchandising is perfect for you.

This course places a distinctive emphasis on fashion product management, covering the entire fashion chain and encompasses a wide range of aspects including:

  • development and range planning
  • brand management
  • sourcing
  • buying and merchandising
  • PR and communications
  • omnichannel strategy
  • consumer promotion focusing on digital developments and sustainable strategies.

Throughout the course, you will enhance your interpersonal, creative, technical, and critical abilities to make informed decisions while gaining a solid academic foundation around the processes and elements of the fashion industry.

As well as preparing you for a diverse range of career opportunities within the global fashion industry you will also benefit from access to the wealth of resources available in London such as retailers, suppliers, museums, prominent shows plus world-famous fashion and retail events.

The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students.

Modules

In this module, you will gain vital knowledge of current fashion buying and merchandising practices, in addition to professional communication, presentation and negotiation skills. The curriculum combines the research of fashion trends and consumer analysis with product design practice. You will learn how to integrate buying, merchandising, design and garment technology functions into a fashion range in the current omni-channel fashion retail context. This will help ensure that the merchandise mix has the appeal to turn potential customers into shoppers and maximizes turnover and profit margins, and minimizes the inventory risk. The module culminates in a live-industry project.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,750

International fees
Course fees for EU and international students

For this course (per year)

£17,250

Entry requirements

You should have an honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually.

University information

The University of West London (UWL) is known as the ‘career university’ due its exceptionally high graduate employment rate and close connections with top industry employers. It has been ranked the city’s best modern non-specialist university (Complete University Guide, 2025), and is number one in London for student satisfaction (National Student Survey, 2024). Curricula incorporate both theoretical knowledge and practical learning...more