Find out more about studying MSc Marketing Management(16 month) at Bournemouth University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Lansdowne Campus
Full Time
Jan 2027
16 Month
This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. This course will provide you with an advanced understanding of business and marketing management techniques and methods. Acquire knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance your leadership skills Gain invaluable industry experience and build your network through a 30-week placement Learn from research-active, industry-experienced academics who are engaged in areas such as consumer behaviour, branding and digital marketing Create a significant piece of self-managed research in an area that you are passionate about Benefit from the opportunity to undertake a Chartered Institute of Marketing (CIM) professional qualification, highly sought-after by employers Graduate with the skills to pursue a successful career and lead at the cutting-edge of marketing, public relations, human resources, finance and many other industries.
Students will also have optional placement.
The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.
Students will also have optional placement.
You will develop your knowledge, skills and understanding of the theories and practices of organisational behaviour, especially in the area of people management, and how this can effectively contribute to positive organisational outcomes.
Students will also have optional placement.
You will explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers? requirements and to seek to achieve organisational objectives through the satisfaction of their customers? needs and wants.
Students will also have optional placement.
The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer's needs.
Students will also have optional placement.
In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Students will also have optional placement.
An opportunity to undertake a significant piece of self-managed research in an area that interests you.
Students will also have optional placement.
Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations.
Accommodation (Bailey Point) - 207 to 214 Per Week
Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers more than 80 ...
