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MA - Master of Arts
Design (Non-Industrial) Management (General)
In today’s competitive and evolving commercial world, businesses could be looking to harness the power of creativity to develop innovation and new designs that may leverage significant competitive advantage.
This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. They tend to employ leaders who understand the value of design and manage creative processes to achieve successful business outcomes.
From our 19th?century origins as a design school that is focused on industry and manufacturing, we have produced design leaders and innovators in their fields; our graduates have secured work in design consultancies and manufacturing industries worldwide.
Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.
Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.
This course explores a mix of creative design, management and leadership processes to equip you with the skills and expertise that could be used to lead effective creative design which may have commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.
Professionals capable of managing creative teams who can produce innovative new product solutions are increasingly sought after in the UK, Europe, the USA and particularly in the major developing economies.
On the course, you will gain knowledge of both creative design and management processes, designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies. Specific careers might include acting as a design team leader, design project manager, design researcher and design policy maker.
Professional enhancement is central to our ethos: therefore we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.
Our Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.
We are committed to preparing you for your future career and aim to give you a competitive edge in the graduate job market. The Talent Team provide a wide range of support services to help you plan and prepare for your career.
For this course (per year)
For this course (per year)
A good 2:2 undergraduate degree or higher grade in a creative subject, management, business or related subject area.
Coventry University is a well-established higher education institution located in the West Midlands. As the UK’s fastest growing university, and the 6th largest overall, Coventry offers students a wide range of postgraduate courses, award-winning facilities and an extremely high standard of teaching. The main campus is in the heart of Coventry, a truly global metropolitan city with a diverse and dynamic student population. The university...more