Find out more about studying MA Advertising and Brand Management at Coventry University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MA - Master of Arts
Coventry (Main Campus)
Full Time
Jul 2027
1 Year
Develop the strategic, creative and analytical skills needed for success in advertising and brand management. Key course content includes: marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use. brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity. creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns. This course will be assessed using a variety of methods which could vary depending on the module. Assessment methods may include: reports tests essays practical coursework assignments viva presentations. The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Coventry University is a global university with a mission to create better futures. Founded by entrepreneurs and industr...
