International Hospitality, Event and Tourism Management MSc

Oxford Brookes University

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be a current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.

This module seeks to explore the nature of digital marketing in the global visitor economy and how this is transforming the nature of tourism, hospitality and events. It also seeks to analyse how a digital marketing plan is developed using an omni channel approach for different cultures.

This is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. Writing the dissertation, will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.

This module introduces students to key concepts in the visitor economy and looks specifically at the sectors of tourism, hospitality and events by developing knowledge, understanding and synthesis of their contemporary milieu.

In this module, you will be introduced to hospitality operations within an international context. Drawing on relevant management principles, In this module, you will develop an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. In this module, you will take part in a computer based hotel business simulation assignment.

You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will develop by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school's Bacchus Mentoring Programme. This programme gives you one-to-one support from a mentor from the international hospitality, events or tourism industry.

This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework.

You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting on managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses.