Find out more about studying Sports Management MSc at St Mary's University, Twickenham? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Strawberry Hill Campus (Main Campus)
Full Time
Sep 2027
1 Year
Accelerate your progression within the sports industry with our Sports Management master’s. You’ll develop practical skills and knowledge like- understanding all aspects of the sports industry, solving management challenges particular to the sports industry, designing and implementing marketing campaigns in collaboration with real businesses, analysing how sports sponsorship drives business success, navigating the interrelationships between sport, media, and globalisation. This Sports Management MSc will kickstart or enhance your career within the industry. With our Sports Management master’s, you will develop essential transferrable skills, such as teamwork, communication, and creative problem-solving.
The overall aim of this module is to enable students to understand how a range of research methods can be used to structure inquiry and develop the evidence base for business management issues within a globalised context. Techniques learnt may include but not be limited to: qualitative analysis, quantitative analysis, inferential and descriptive statistics, grounded theory, case study and multivariate analysis. Students will learn how to investigate either business or social issues currently challenging the socio-economic environment.
In this module, the student elects to complete either a consultancy project or a research-based dissertation. For the consultancy project the individual student performs an authoritative piece of work on a business or management brief established by a real project client. The work will typically take an in-depth look into a defined research area, and result in a substantial report containing extensive research, rigorous scenario analysis and practical conclusions. The consultancy project is an opportunity for students to engage in a form of action research through application of knowledge pragmatically to real-world situations and interactive feedback with real clients. Feedback to the clients on the feasible solutions will therefore form an integral part of the assessment.
Students without an undergraduate degree in Business are encouraged to take this module.
Marketing, sponsorship and promotion are key facets of the contemporary sports industry, and all managers within the industry require competencies within these fields. The aim of this module is to equip students with the expertise and skills to devise and implement creative communication campaigns. Particular focus will be given to digital communication tools and strategies, and students will gain applied experience in sports marketing and promotion with respect to sports marketing tools, techniques and practises.
The aim of this module is to understand and analyse the economic and political contexts in which sport operates, and to understand the structure of the sports industry.
Accommodation fees - Total cost- 10,515.96 (Cashin and Cronin halls of residence)
