Find out more about studying Global Business Communication, PgDip at University of Aberdeen? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
Postgraduate Diploma
Old Aberdeen Campus
Part Time
Jan 2028
21 Month
Our MSc in Global Business Communication at the University of Aberdeen provides in-depth communications skills and knowledge across business, law, health care, politics, media and energy industries. You will learn to communicate effectively and pragmatically in situations reliant on an understanding of human behaviour, relationships, tactics, and politics to uncover powerful solutions to challenges in communication and interpretation.The language we use and the way we interpret others is fundamental to how a company or any other professional organisation performs or prospers. These communications are vital to the way we conduct business, co-exist with colleagues and clients - and they reflect how we operate as human beings and how we interact with the wider world. The professional world is a human business. People interact constantly and misinterpretation can happen. Yet, when we get these communications right and they become a tremendous asset to any professional organisation or individual.The MSc Global Business Communication is a dynamic and engaging programme as it combines a multidisciplinary approach to allow you to acquire skills and knowledge in organisational negotiation, leadership and rapport management. You examine interaction in a range of professional institutions and business organisations. The programme is designed to equip you with higher level skills in interpreting and analysing communication and interaction in professional situations to allow you to progress a career in Communications.You will study intercultural communication, organisational behaviour and institutional communication. These are covered in the courses which make up this programme. The MSc in Global Business Communication is led by an expert team of lecturers from across the university.Communication and language are essential in all organisations and is considered in a range of professional environments including business, healthcare, law and the energy industry. Courses focus on current communication issues within professional institutions and organisations.
This course introduces the theoretical frameworks used in analysing communication, enabling students to investigate social interaction, power relations, and the ways in which language is used in a variety of contexts. It provides a grounding in the precise analysis of language use, which will enable students to go on to investigate communication in a range of professional contexts during the MLitt programme.
This course requires students to prepare a 12,000 word dissertation. By the end of the course students will have learned how to understand, synthesize and present data in an intelligent and intelligible fashion. Through guidance and supervision they will develop their academic writing skills in order to write and present an extended dissertation on a topic relevant to the course.
This course will identify various audiences, appropriate content and ways of communicating within organisations and institutions, with particular focus on the energy industry, law and law enforcement, emergency services and healthcare. It will identify various purposes, types and modes of communication within organisations and institutions and consider communication plans as part of organisational and institutional strategic plans.
In this course a range of theories for exploring cultural norms and practices will be explored. Cultural Dimension Theory, Cross Cultural Pragmatics and Language socialization will be considered core areas of study. Other areas of relevance that will be covered and discussed include: Social Identity Theory and Language, English as a Lingua Franca the effects of Globalisation on language policy and communication, Intercultural Communication in Specific Professional Contexts, Intercultural Communication in Health Care ?The case of migrant patients and native speaker Doctors/health care staff, Intercultural Communication in Business Meetings? overcoming cultural barriers and negotiating meaning.
Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.
The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.
Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.
Fee mentioned above is for MSc. It's a guide for PgDip students.
