Digital Marketing MSc

University of Bedfordshire

From online behavioural and SMS marketing to in-game and app-based advertising digital marketing has revolutionised the way companies sell and consumers buy. Our Digital Marketing MSc gives you the expertise you need to make an impact in this rapidly expanding global industry.As established major players and ambitious start-ups continue to develop and expand the advertising and marketing landscape a digital skills gap has appeared both in the UK and internationally. This course aims to help fill that gap by providing you with the strategic knowledge and skills need to make effective business decisions and become a successful digital professional. You also explore the innovative creative concepts that are driving the latest global digital success stories and develop the confidence to take your own imaginative ‘leaps of faith’.Every taught unit on this course is delivered in a six-week block with six entry points through the year allowing you to start at a time that suits you.