Find out more about studying MSc Digital Marketing and Analytics at University of Essex? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
University of Essex
Full Time
Oct 2027
1 Year
Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.
This module introduces the methods of research in the fields of marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.
Marketing strategy involves key marketing decisions such as managing customer heterogeneity, customer dynamics, marketing-based sustainable competitive advantage, and resource trade-offs. This module trains you on the fundamental frameworks, processes, and analysis tools for developing and implementing marketing strategies to make informed marketing decisions. Such decisions, followed by actions, help firms build marketing-based, sustainable competitive advantages to create value for stakeholders.
This module provides an overview of key practical and theoretical issues within digital marketing and social media. You explore the impact of digital on marketing models and practices and discuss the changing nature of business, consumer behaviour and communication. Topics may include the digital customer experience, managing digital relationships and digital marketing strategy.
This module aims to teach you the many ways that marketing analytics can determine the success of digital marketing campaigns. By the end of the module, you will understand how analytics can help marketers overcome challenges in today’s data era and have the skills to use analytics software to make data-driven decisions.
Build the academic, research and professional skills needed to succeed at postgraduate level and beyond. This module supports your transition to master’s study by developing independent learning, research and critical thinking skills, alongside ethical and effective use of AI as a learning tool. You’ll also enhance your employability and professional practice, gaining the confidence and capabilities required for graduate-level roles and advanced academic work.
