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MSc Digital Marketing and Analytics

MSc Digital Marketing and Analytics

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Data Analysis Digital Marketing Marketing

Course type

Taught

Course Summary

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Our MSc Digital Marketing and Analytics is designed to provide you with the techniques you will need to conquer the digital marketing space. The course will cover topics including:

Social media marketing
Marketing and technology
Analysing consumer behaviour
Utilising data analytic platforms

By the end of this course, you will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving you the perfect foundations for your marketing career.

At Essex Business School you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best head-start to build your marketing career.

Modules

This module provides an overview of key practical and theoretical issues within digital marketing and social media. You explore the impact of digital on marketing models and practices and discuss the changing nature of business, consumer behaviour and communication. Topics may include the digital customer experience, managing digital relationships and digital marketing strategy.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,300

International fees
Course fees for EU and international students

For this course (per year)

£22,400

Entry requirements

A 2:2 degree, or international equivalent in one of the following subjects: Marketing, Advertising, Business Administration, Communications, Management, Media studies, Public Relations, Psychology, Commerce, Entrepreneurship, Marketing Information Systems, Retailing.

University information

The University of Essex prides itself on being at the forefront of research innovation and global change. It is a learning institution that fosters a culture of boldness and curiosity, where creativity in academia is encouraged. At Essex, students are taught by world-leading academics in a supportive and research-intensive environment. Over the duration of its sixty-year history, Essex has met and exceeded expectations for success, winning...more