Find out more about studying MA Social Media and Digital Marketing at University of Exeter? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MA - Master of Arts
University of Exeter - Streatham Campus
Full Time
Sep 2026
1 Year
OverviewGain advanced knowledge and skills in digital marketing and social media management Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketingOur vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
