Find out more about studying MSc Business Analytics at University of Stirling? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
University of Stirling
Full Time
Sep 2027
1 Year
Business analysts are in high demand. They play crucial roles in analysing business practice and unlocking data to drive business success. Professionals who can guide data-driven decisions can enjoy rewarding career and financial opportunities (Source: Prospects). We developed this course with our industry partners to ensure it’s cutting edge and of an industry standard. You’ll learn the key skills to use data insight for business growth. The course focuses on statistical analysis, predictive analysis, text analytics, and data-mining. You’ll learn powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. We will help you to make use of artificial intelligence (AI), automation and data exchange. This Masters in business analytics course also explores: disruption risk management sustainability data ethics This is a Masters conversion course designed to help you switch to a new career field or advance your skills in Business Analytics. We welcome applicants from different educational backgrounds. A blend of data and business skills We blend technical skills with a focus on critical thinking, creativity and decision-making. Understanding data is key. So is communicating insight to non-technical audiences. Learn the techniques to provide solutions and influence business strategy. You will undertake consultancy-style projects, which will include real-life case studies and opportunities to work with a business. Past students have worked with: Edinburgh Airport Virgin Money Three (3) Royal London A business analytics course supported by industry Benefit from our extensive business contacts and stay up-to-date with the latest data trends. We work closely with companies on our curriculum as well as hosting visiting speakers and networking events. Our partner companies include: The Data Lab SAS Scotland Research and Development Code Base Stirling We are AACSB accredited The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.; The course will teach you how to interpret the data generated by businesses and effectively communicate your findings to inspire better ways of working. This course addresses the need for industry to have more managers with business analytic skills. Business Analytics opens up careers in diverse areas such as Strategic Management, Operations Planning, Sustainability, Customer-Relations Management, Supply-chain Management, Process Improvement, or Disruption and Change Management. Develop your careers skills with our Flying Start Leadership Programme We go beyond textbooks and lecture rooms to focus on your personal and professional development. Flying Start will help you develop practical career skills such as effective public or conflict management.
This module aims to develop the multidisciplinary mix of skills required for you to be effective in the role of a business analyst.
Management consulting is a large and complex industry, built on a combination of knowledge and skill. It is a popular career choice for graduates of advanced management programmes, and it is likely that many graduates will work either for or with a consultancy at some point in their career.
This module will allow you to work on a choice of project options that require the demonstration of your ability to conduct independent research. It will draw on your education from throughout the programme. The module will develop your skills to work as a consultant. It will also develop your knowledge and understanding of the nature and scope of research types, the range of methods and techniques available, and their application to solving organisational problems. This knowledge and understanding will be applied in a project report.
This module will give you a grounding in the evolution of data technologies for business from databases to data science. You will be shown how to approach very large bodies of corporate data and be able to assess the value of that data as an asset. Using a data science methodology, you will be shown how to determine valuable business goals that could be served by the datasets you have available. Crucially, you will learn how to manage and execute data technological projects for the benefit of your corporate environment.
The University of Stirling Management School's innovative Flying Start Leadership Programme engages postgraduate students in a wide range of activities at the beginning of their course. The module will challenge your perspective of culture, explore your beliefs and values, builds your self-confidence, and encourage you to share your ideas. Due to the value the School (and previous students) place on this pioneering and challenging Programme, teaching on all courses starts with the Flying Start Leadership Programme.
The application of machine learning has exploded in recent years. Classifying loan application risk, predicting when machines are likely to fail, classifying spam, and recommending products to customers are just a few examples. This module covers the analysis of structured (numbers) and unstructured (text/images) data using a number of advanced machine learning methods. The module is geared towards teaching an understanding of the methods of processes of applying data analytics to real world problems.
The MSc Data Science programme here at the University of Stirling addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. The course gives you the opportunity to develop specialist skills, in an online setting, which will help close the gap. Your success within the field of Data Science is dependent on your ability to balance your technical skills with your ‘soft’ skills. This Personal and Professional Development (PPD) module on the Programme is designed to facilitate your self-awareness, communication, critical thinking, and team-working competences that are vital to becoming an effective and resilient manager within the field of Data Science.
This module provides an introduction to Statistics, allowing you to understand the fundamentals of Statistics. It also demonstrates how to apply various techniques to real data using R. After taking the module, you will be able to conduct quantitative empirical research projects using R and take more advanced modules/topics in quantitative methods.
The module will show you how to engage methodologically with “business understanding” and “data understanding” as essential preliminaries before deploying text analytics techniques; You'll learn how to adopt a methodological approach to specify a full range of text analytic tasks across a diverse range of data technologies. Furthermore, you'll curate suitable business-focused solutions that are sustainable and ethical and are ready to be strategically deployed in a business context; Finally, you will learn how to critically assess your own abilities as a data technologist – reflecting upon and developing your knowledge of text analytics to stay current with developments in the field.
