Our research in Economics, Accounting and Finance encompasses work on: Understanding historical trends by studying the past Interpreting today’s major challenges and predicting trends in the future
Our research in Marketing encompasses work on: consumer psychology digital marketing social media adoption and usage sustainable and societal marketing non-profit marketing marketing strategy and
Our research in hospitality, tourism and events encompasses work on: • sustainable planning and development • experience design and customer experience management • organisational behaviour •
Business and Management is a broad disciplinary cluster which includes sub-disciplines such as Organisational Behaviour, Leadership, Entrepreneurship and Innovation, and International Business,