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Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

Kick-start a fast-moving career in branding with this unique master’s course. From Chanel to Nike, Tesco to Tesla, Disney to Extinction Rebellion… organisations today invest massively in branding, to attract and keep customers, employees and influencers.

Companies need the brightest people to help build their brands. With this course, you can be one of them. Our students go on to work for businesses like Unilever, Nestlé, Google and TikTok – and for creative agencies like Superunion and Saatchi & Saatchi.

Through the year, you’ll learn the theory of branding – and put it into practice on live projects for real clients. You’ll gain all the skills, frameworks and experience you need to start a spectacular career at the cutting edge of business – in branding.


On this course you’ll learn how to excel in the world of branding. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too.

The course blends theory with practice, and gives you the chance to build your knowledge and skills through working with real clients. Throughout all our activities, we emphasise developing your soft skills such as communication, decision-making, team working and leadership.

We typically take 20–30 students from around the world and we like to have a mix of ages and experience. Some students come directly from university with a management degree, a real passion for branding and some work experience. Others have several years’ experience in industry and may be looking to take their branding career further or change direction. Whatever your background you’ll work closely together as a group – our students call it the ‘brand family’.

The course has become well known in the industry for creating great graduates, and our branding contacts regularly offer internships and jobs to our students.


You'll explore the relationship between innovation and change in organisations, on the one hand, and brand management and leadership, on the other. Most organisations need to be able to change and innovate in order to survive and thrive in in modern societies. You will learn about how organisational change and innovation take place and the role of organisational brands in helping, and sometimes hindering, change and innovation. You will practice and develop the analytical, critical and creative skills necessary to move from being a brand manager to a brand leader.
Leading The Future Of Brands (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK/ international students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have a 2:1 or higher or equivalent in Business, Management or Economics. This course is designed for people with some experience of the subject, either in their undergraduate degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding. For that reason, we ask you to be either: a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or a graduate in any subject, with three or more years' experience in marketing or strategy work. Either way, you must have an upper second class honours degree (2:1) or its international equivalent. If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.

University information

The University of East Anglia (UEA) is a campus university on the outskirts of Norwich, situated within private, picturesque landscaped grounds that include woodland and a lake. It has a thriving student community of 15,000, over 4,000 of whom are postgraduates. As well as its stunning location that serves as an idyllic setting for learning, the university is known for its outstanding research, leading the way in many fields, notably in...more

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