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MBA International Marketing

Different course options

Full time | Aberystwyth University | 12 months | SEP-23

Study mode

Full time


12 months

Start date


Key information

Qualification type

MBA - Master of Business Administration

Subject areas

MBA International Marketing

Course type


Course Summary

The MBA Professional Masters in International Marketing at Aberystwyth Business School provides you with insights and new developments in the area of international marketing, including global marketing systems and practice, marketing strategy as well as financial analysis, sustainability and business leadership Candidates will complete a substantial international marketing report at the end of their studies that is focused on providing value added improvements within their companies.


The professional MBA programmes focus on developing and enhancing your current academic and managerial skills. An important objective is to provide leading edge analytical training in the latest strategic managerial and organisational developments in both the public and private sectors. You will collect and analyse relevant information across a range of areas pertaining to given scenarios and situations, synthesise the information into a form appropriate for evaluation of alternative solutions and subsequent decision making, and engage with people from different cultural backgrounds in order to raise the level of organisational awareness and thinking.

As a student on the Professional Masters programme, you will study the latest management theory and acknowledged best practice in areas such as leadership, operations, corporate governance and sustainability. The programme includes coverage of leadership and organisational behaviour. The study of financial analysis and decision making emphasises the use of financial and accounting data to inform and improve strategic decisions and operations. The coverage of business economics provides the foundations for business decision-making across a range of functional areas. The programmes culminate in the completion of a capstone project aimed at enabling you to apply the theories taught on the programme and to apply them to your place of work and to deliver high impact improvements in your businesses.


The Professional Masters programmes are designed for Professional level managers and leaders with some previous business experience or experienced managers and business leaders aspiring to become managers in business and industry. The degrees would be of particular interest for those who seek to:

  • study a subject of truly global importance;
  • develop a critical appreciation of financial theory, practice and environment;
  • develop high performance management skills to develop their businesses
  • develop high impact projects within their businesses.

You will develop the following Key Skills and Competencies

Study Skills

Alongside the wealth of world-class business expertise, you will master highly desirable skills in academic research, analysis, argument-formation, presentation and debate. You will also prove your abilities in reflection and self-improvement; you will be able to identify your academic weaknesses and remove them whilst building on your strengths.


Assessment takes the form of; reports on collaborative action learning problems, case studies, oral assessments and analysis reports. Each student will complete a management project worth 60 credits.


This module examines the identification, entry into, and development of international/global markets. The module provides a thorough understanding of the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Entry Requirements 2:2 Bachelor (honours) degree plus 24 months of relevant work experience or equivalent. Applicants with less than 24 months experience will be considered individually where it may be possible to build in work experience into their respective MBA programme. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications. Other Requirements Applicants are encouraged to submit an up-to-date CV as part of their application.