MBA International Marketing

Aberystwyth University

This module introduces key concepts, theories, research and practices of corporate governance within an increasingly global context. Contemporary corporate governance codes, disclosure requirements, risk management and ethical systems are examined, with emphasis on the holistic nature of such systems and processes. The module explores auditing and accounting policy issues, with reference to international convergence in professional standards and regulatory responses to current issues. Particular attention is paid to issues of business ethics and sustainability.

This module develops a practical grasp of financial and management accounting, financial analysis and financial decision-making, relevant to the aspiring general manager. Topics include the preparation and interpretation of the principal financial statements; accounting requirements and practices for the internal planning, monitoring, management and control of a business; and business finance, including sources of finance, financial management, and stock-market analysis of performance

This module examines the identification, entry into, and development of international/global markets. The module provides a thorough understanding of the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

The Report offers the opportunity for students to demonstrate investigative and research skills that are taught during the contact sessions of the module. The separate components include a Strategic Analysis to scope the chosen subject area and supervised research into real-world organizations.

This module deals with identifying, entering and developing markets. The module provides a thorough grounding in the theories, concepts and techniques of marketing, by examining strategic marketing concepts and models. The module evaluates the role of marketing in contemporary organisational environments. A general management approach is used identifying relationships and market orientation as key premises for business and marketing management.

This module investigates the ways in which the development of an organisation is driven through its own people. Relevant theoretical principles and models of human resource management, organisational behaviour and leadership are considered. Specific topics include recruitment and selection, employee motivation and remuneration, organisational culture and managing change, and diversity in employment. There is an emphasis on applications using practical examples and case studies.