MSc Marketing

The MSc Marketing course at the Newcastle Business School is a one-of-a-kind specialist programme that allows you to tailor your studies to meet specific learning and career goals. Your learning experience provides you with a sophisticated understanding of marketing theory and practice, allowing you to bridge the gap between academic theory and its application. In addition to the core modules that you will study, you will have the opportunity to select two specialist modules in semester two. For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with clients to find solutions to real-life business problems.On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway. You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education. Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

Applicants should normally have: A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation. A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.