MA Service Design

University of Bristol

Service Design prepares you to create services that are intuitive, inclusive, and meaningful. Combining service design, systems thinking, user research, and responsible innovation, you will learn how to improve experiences while addressing the organisational complexity that shapes them. Through real-world projects and interdisciplinary collaboration, you will investigate how people, technologies, processes, and policies come together to create value. Develop practical expertise in service research, journey mapping, service blueprinting, systems mapping, co-design, prototyping, and service improvement, applying these methods to challenges across the public, private, and third sectors. You will join a vibrant interdisciplinary Design Innovation community, studying alongside students specialising in Design Strategy, Design Futures, and Regenerative Design. Shared learning across these disciplines reflects the collaborative nature of contemporary design practice, while your specialist pathway enables you to develop deep expertise in designing and transforming complex services. As a Russell Group university, Bristol combines world-leading research with hands-on practice. You will learn to combine creativity with evidence, critical thinking, and experimentation, developing services that are effective, equitable, and designed around the needs of people and organisations. You will also learn to work across organisational boundaries, using visual tools and collaborative approaches to bring diverse stakeholders together around a shared vision for change. Ideal for aspiring service designers, experience designers, innovation consultants, public sector innovators, and transformation leaders, this programme prepares you to reimagine the services people use every day. Whether you are a recent graduate or an early-career professional from design, business, engineering, technology, healthcare, or the social sciences, develop the confidence and capability to lead service innovation in an increasingly interconnected world.