Find out more about studying Digital and Social Media Marketing MSc at University of Dundee? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Main Campus
Full Time
Sep 2027
1 Year
This postgraduate Digital and Social Media Marketing degree is perfect for creative, tech-savvy individuals who love storytelling, analytics, and brand strategy. If you're passionate about digital trends, social media platforms, and consumer engagement, this is the ideal path for you.
You will have the exciting chance to gain real-world experience. This can be done through a global internship or a hands-on project with a leading organisation.
Social media has completely changed the game for businesses worldwide. In just a few years, digital tools and strategies have evolved at a fast pace. This has reshaped how brands connect, engage, and respond to their customers in new ways.
You’ll develop key skills like strategic thinking, problem-solving, and cross-cultural communication. These are skills that employers highly value.
This degree will open doors to exciting careers in a number of areas. These include social media management, digital marketing and brand strategy. This will give you the chance to turn your passion for digital into a rewarding profession.
At the University of Dundee School of Business, you’ll experience a dynamic learning environment. Our courses blend hands-on teaching with cutting-edge technology.
Our hybrid approach combines in-person classes with online resources. This gives you the flexibility to learn your way.
You’ll explore both foundational and advanced topics. This allows you to build the skills to tackle real-world global business challenges. These will include navigating digital and social media marketing. You will also learn how cultural differences shape business strategies.
Guided by expert staff, you'll gain the confidence and knowledge needed to succeed in today’s fast-moving business world. It’s about thinking globally, acting decisively, and preparing for an exciting future.
Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study through industry projects, internships, networking events, and guest lectures.
You’ll have access to the Centre for Entrepreneurship. This is where expert mentors, networking events, and start-up programmes will help you turn your ideas into reality. From shaping your concept to finding investment, you'll be supported every step of the way.
When you graduate, you will benefit from having practical skills and ongoing support. You will be able to start up your own venture or jump into an exciting global career.
Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.
This module will provide participants with knowledge of the conceptual vocabulary and fields of application of ?customer experience design? as a system that examines processes, activities and tasks. Given the growing commercial importance of the ?experience economy?, participants will explore interactions between customers/users and service providers in various operational contexts, such as tourist destinations, health care sector, and retailing settings. Customers always have an experience - good, bad, and often indifferent. The experiential marketing knowledge and service design skills gained in this course will help participants developing an analytical view of service offerings that leads to sustainable experiences.
The aim of the Search Marketing module is for students to understand the planning, execution and measurement of search marketing campaigns including search advertising and optimisation and is suitable for anyone who would like to pursue a career or enhance their marketing knowledge in this area. The module is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
The aims of the module are to examine the key concepts in digital asset management (DAM); demonstrate how and why organisations use DAM systems and analyse the tactical and strategic considerations in selecting and implementing a DAM system.
Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, digital planning and strategy. This module aims to inform knowledge and understanding of the contemporary marketing communications environment, online and offline; focus on the digital media environment and its influence on culture, consumers and consumption to develop critical reasoning skills in the context of applications of interactive information and communication technology (ICT) to business processes; introduce participants to the elements of website design, blogging, and social media platforms; critically evaluate content generation and related marketing communications strategies and explore offline and online integration, consumer engagement and related metrics and analytics.
This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.
The module will provide an introduction to marketing research, concentrating on the design of market research projects and how market research data are collected and the implications this has for analysis. After completing the course the student should understand the nature and scope of market research, appreciate the various forms market research can take and interpret and comment on the results obtained from such research.
