Find out more about studying International Marketing MSc at University of Dundee? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Main Campus
Full Time
Jan 2027
1 Year
This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences.
You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case studies. By the end of your master’s degree, you will be ready to enhance marketing success for businesses worldwide.
A master's in international marketing prepares you to succeed in a fast-changing business world. You will gain a strong foundation in:
Companies around the world want marketing professionals who know how to adjust strategies for global audiences. This course helps you gain in-demand skills. Whether you want to advance in marketing or switch to this field, it opens doors to global career opportunities.
Learning at our School of Business, you’ll experience a dynamic learning environment that blends hands-on teaching with cutting-edge technology.
Our hybrid approach combines in-person classes with online resources, giving you the flexibility to learn your way.
Guided by expert staff, you'll gain the confidence and knowledge needed to succeed in today’s fast-moving business world. It’s about thinking globally, acting decisively, and preparing for an exciting future!
Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study. This will be done through industry projects, internships, networking events, and guest lectures.
In addition to the core modules, students need to study two optional modules.
Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.
In addition to the core modules, students need to study two optional modules.
This module will provide participants with knowledge of the conceptual vocabulary and fields of application of ?customer experience design? as a system that examines processes, activities and tasks. Interactions between consumers, users and service delivery platforms from a range of operational sites -such as museums, hospitals, restaurants, banks, cinemas, theatres, shopping malls, urban regeneration, hotels, theme parks, as well as events including sporting, music, festivals for example- will be explored. Of particular interest is planning for ?consumer experience? that drives community engagement, wellbeing and cultural transformation. This will connect strongly to a local case study.
In addition to the core modules, students need to study two optional modules.
The aim of this module is to provide students with a critical and reflective orientation to the deep understanding of complex approaches to strategic management and organisational analysis. The module will develop a critical appreciation of core concepts and essential strategic and organisational management tools for understanding data and analysing decisions. Students will acquire the analytic skills needed to accomplish, defend and critique a strategic business analysis.
In addition to the core modules, students need to study two optional modules.
Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy. This module aims to inform knowledge and understanding of the contemporary marketing communications environment, online and offline; focus on the digital media environment and its influence on culture, consumers and consumption to develop critical reasoning skills in the context of applications of interactive information and communication technology (ICT) to business and social processes; introduce participants to the elements of website design, blogging, and social media platforms; critically evaluate content generation and related marketing communications strategies and explore offline and online integration, consumer engagement and related metrics and analytics.
In addition to the core modules, students need to study two optional modules.
This module is designed to provide students with the skills necessary to produce a focused project on a topical area in marketing. By the end of the module, students should have developed the practical skill to write a report in an engaging manner so that the main thrust of the report is accessible to non-specialists.
In addition to the core modules, students need to study two optional modules.
