Find out more about studying MSc International Marketing and Business Intelligence at University of Essex? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
University of Essex
Part Time
Jan 2028
2 Year
Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.
Data analytics presents a massive opportunity for business leaders, managers and entrepreneurs alike in modern globalised economies. You explore how crucial data analytics is in today's business world, and consider real-world examples where businesses have harnessed this power to solve critical problems. You learn a wide variety of data mining, visual and analytical techniques which can be applied to data generated from different markets and businesses.
This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.
Gain the key skills and competencies to carry out management research or prepare a comprehensive business plan, suitable for the completion of a Masters level programme. You address the philosophical issues underlying management research, and discover how to select methods and judge the quality and value of research outcomes.
Develop your critical understanding of the strategic and functional aspects of international marketing activities of firms of varying sizes and industries. You explore the roles of external and internal environments against key international marketing decisions such as modes of foreign market entry and market selection, or the design and implementation of marketing mix approaches at the international level.
Develop the academic, research and professional skills essential for success at postgraduate level and in graduate employment. This module supports your transition to master’s study by strengthening independent learning, critical thinking and research capabilities, including the ethical and effective use of AI as a learning tool. You’ll also build key employability skills to enhance professional practice, support projects and dissertations, and improve graduate career outcomes.
In this module, you develop the quantitative skills required to model and solve managerial challenges. You learn how to use mathematical programming methods and specialised software to represent and solve decision making problems. We equip you with a deep understanding of key optimisation methods so you can identify the most relevant approach to solve particular issues.
This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.
